張敬軒正在紅館舉行《The Next 20 Hins Live in Hong Kong》的16場補場演出。今日網上有人放售軒仔本周六(14日)的演唱會680元門票,稱當日是歌迷會專場,而且有姜濤做嘉賓,兩人將在演唱會上首次公開合唱。不過,姜濤已在社交網澄清,一句「FAKE」指出擔任軒仔演唱會嘉賓一事屬假,但也祝前輩演唱會一切順利。
MIRROR Effect: 32% Increase Foot Traffic in CWB on 4.30
Hong Kong Idol “Keung To” fans club sponsored a free tram ride and outdoor advertisement on 30 April, which will serve as a gift to Keung, whose birthday falls on the same day.
Footfall Traffic in Causeway Bay (CWB) related to him had been rapidly increased. Let’s check on the details below!
We have collected Device IDs from our database and compared the foot traffic on 23 April to 30 April. On average, 6k+ IDs can be captured on 23 April, but there is 8k+ IDs appeared in CWB (specifically in Sogo Area) on 30 April. Over 32% traffic has been increased as most of the Fans visited CWB to celebrate the birthday of Keung.
To compare the 2 heatmaps above, it showed more people stayed near SOGO CWB on 30 April.
Keung’s new song MV was announced at 9pm and he also visited CWB at 10pm. According to the heatmap, we spotted that there were a large number of people staying nearby SOGO CWB.
By capturing the device IDs and GPS signals in our datahub, we are able to line up the digital footprint and their offline visit preference of the selected audience. It helps clients to understand more of their customers’ behaviours.